We have everything in one basket: search engine (google) & mail account (gmail) & videos (youtube) & online documents (google docs) &Bookmarks-passwords (google sync)& photo albums (picasa) & blogs (blogspot) & music (google music) and now Chromebook which collects them all! For what cost? Is it for free? No! in exchange of a copy of your data and tracks of you on the web. The company gains billions of $$ by the cumulation of this tiny data of people. Yes, they are used for semantic algorithms to provide you "better" service and for "customized" advertising. However, it massively infiltrates to our privacy... Here, I want to talk about all the eggs in one basket and the alternatives.
As you see, Google is the huge basket here and it freaks me out day by day! I need to reduce to risk of losing my data like videos, favorite links, documents... Backup is important since everything s been dragged into the web. Only think I can do right now is to back up to my USB storage device. But it is getting difficult since it is hard to convert online docs to offline formats adn maintain periodically. Due to the fact that Google is inevitable checkpoint on web, I cannot think of another solution without comprimising our privacy. So, what I can think of as an alternative solution is existance of a back-up online service which watches me in internet ( like google) and other than keep tracking my path, also saving my data on alternative cloud storage account (this program can be a browser). So, in any case, if I may hacked or lost data by server crashes or close my google account, I can reach them all. It should not be a sub-company of Google, since it is the only one who knows everything about me, thus, it can be a rival company. Since Google "obeys" the government regulations about privacy and we trust it (the common trust we have to huge coporations), this alternative company can be a coperation which is also subject to the same regulations and as big as to gain our trust. From another point of view, it is also a advantage for that company which will have leverage to compete with Google within the same level. I do not like to share my privacy with third parties but inevitably Google had me, so it s no problem if another big company (like Microsoft) also had my data. Since it should be a competitive market, google's monopolistic position has been ruining the game. If rivalry boosts up again, it would be better for the market and consumers- as defined in the marketing books. I love to be optimistic:)
It is a fact that Google has control of everything. What we should know that they still need us, and we need to act responsibly considering the society as much as ourselves. Dont put all your eggs in one basket!
What are the next topics:
- I hope this eating little fish competition has an end, and we have to see new big players in the scene. Big boys! let the kids grow up!
- I hate to see a facebook comment pane including my name and pic in every web site I surfed! Hey, when has my privacy that much exposed?
- Everyday, data are piling up! who can manage it effectively and extract useful info out of it will be the new king!
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